KEN Center

Yearlong image campaign for Galeria KEN Center: ‘Let’s meet!’

In our co-operation with the Galeria KEN Center shopping centre, the priority was to reach the people living in the Ursynów district in Warsaw, in which the building is located.

Since Ursynów is primarily a residential area for families, including young married couples, we used the strongest side of the centre in our campaign: a wide choice of services and products available in one place.
Thanks to that:

• we increased the awareness of the district inhabitants regarding the benefits of shopping at Galeria KEN Center;
• we attracted new customers from outside the district;
• we fortified the relationships with its current customers;
• we enhanced brand equity of Galeria KEN Center.

When developing the marketing campaign, we focused on general outdoor advertising (billboards and citylights) as well as on designing press and Internet advertisements.